From about 5 years back, it seems like there is a sudden increase in the number of colours you see as options for anything ranging from trousers, mobile phones, bags, sunglasses, laptops and more.
Look around and you would notice that most menswear brands seem to have dumped the neutrals and are shouting colour stories - coloured chinos, coloured shorts, coloured belts, coloured slipons and coloured anything you can think of. Women were generally allowed more colours since ages, even then, the bright colours people sport today wont go unnoticed. Even those items which might have been more neutral browns, greys, blacks or at the most blues, have now morphed into neons, pastels, mattes in all shades of oranges, pinks, yellows and greens!
There are almost 4 brands I can think of right away, where the campaign story is some version of 'Colours'.
Mobile phones, tabs and laptops have funky coloured covers. Cars seem to be loosening up and offering bright colours whether it is a bright blue or orange or lemon yellow!
Thanks to safe and edible food colouring there are rainbow cupcakes, multicoloured pies and all sorts of colourful ganache and frosting.
All in all, its the era of bright and unabashed use of colours to sport your own style, attitude and preference.
Look around and you would notice that most menswear brands seem to have dumped the neutrals and are shouting colour stories - coloured chinos, coloured shorts, coloured belts, coloured slipons and coloured anything you can think of. Women were generally allowed more colours since ages, even then, the bright colours people sport today wont go unnoticed. Even those items which might have been more neutral browns, greys, blacks or at the most blues, have now morphed into neons, pastels, mattes in all shades of oranges, pinks, yellows and greens!
There are almost 4 brands I can think of right away, where the campaign story is some version of 'Colours'.
Mobile phones, tabs and laptops have funky coloured covers. Cars seem to be loosening up and offering bright colours whether it is a bright blue or orange or lemon yellow!
Thanks to safe and edible food colouring there are rainbow cupcakes, multicoloured pies and all sorts of colourful ganache and frosting.
All in all, its the era of bright and unabashed use of colours to sport your own style, attitude and preference.
